The upcoming Super Bowl has everyone buzzing, not just for the game itself, but for the highly anticipated commercials that will grace our screens. Amidst the usual suspects of chips, dip, and buffalo wings, one unexpected star is making an appearance this year: the humble banana.
Meta, in collaboration with Ray-Ban, has taken an innovative approach to advertising by featuring an unconventional piece of contemporary art in their Super Bowl commercial. The spotlight shines on a duct-taped banana, illuminated in a gallery setting, as actor Chris Pratt, sporting Ray-Ban sunglasses, interacts with Meta’s AI assistant.
In the ad, Pratt questions the AI about the artwork, only to discover that the banana, titled “Comedian” by Maurizio Cattelan, is valued at a staggering $6.2 million. The absurdity of the situation is further heightened when Chris Hemsworth joins the scene, casually snacking on a banana of his own, much to Pratt’s disbelief.
As the commercial unfolds, the theme of “Who eats art?” emerges, with Kris Jenner making a cameo appearance and adding to the comedic chaos. The real punchline, however, lies in the backstory of the artwork itself.
Owned by Justin Sun, a Chinese crypto-billionaire, the banana artwork was acquired at a Sotheby’s auction and famously consumed by Sun shortly after. His unconventional approach to art ownership and consumption captured headlines and added an element of whimsy to the art world.
While Meta’s commercial may not spawn a newfound interest in art appreciation, it certainly offers a refreshing and humorous take on the intersection of high art and popular culture. For those in the art world, it serves as a lighthearted reminder not to take themselves too seriously.
For a dose of laughter and a touch of absurdity, the Meta Super Bowl commercial is a must-watch. So, grab your snacks, settle in, and prepare to be entertained by the unexpected pairing of high-priced art and everyday fruit. The collision of worlds is sure to leave you with a smile and perhaps a newfound appreciation for the whimsical side of contemporary art.
Watch the full commercial on YouTube to experience the hilarity for yourself. The unexpected blend of art and entertainment is a delightful departure from the usual Super Bowl fare and offers a moment of levity in an otherwise intense sporting event. Who knew that a banana could steal the show at one of the biggest events of the year? Enjoy the fun and frivolity as Meta and Ray-Ban challenge the boundaries of conventional advertising with their unconventional approach to promoting AI-supported sunglasses.
